Magdalena Górecka

What drives our users mad and in which areas can we boost up their pleasure? This is where the Customer Journey Mapping comes pretty handy.

Have you ever subscribed to a free trial version of an online application lured by the possibility of canceling anytime but only after giving your credit card number? Tried to unsubscribe from SMS or newsletter ads, but couldn’t find the friggin button? Welcome to the world of dark UX patterns.